Information is power: you need to know which pages on your site are popular, and track your visitors all the way from arriving at your site to clicking “Buy”. Google Analytics does all of this for free. This data can help you test and improve every step
Read more →Search Engines reward “relevance” – how closely the content of a web page matches the search phrase typed in. Your aim is to ensure that the right page from your site appears as high as possible in the rankings. So sensible search engine optimisation (SEO) involves not
Read more →Design students will have heard of the “Golden Ratio”. This number (1.61803399 or thereabouts) describes how the size of the elements of a building, a word of art or, in our case, a web page – should relate to each other to give a pleasing effect. If
Read more →As a result of the information age reaching unprecedented levels of exchange, creating a comfortable user experience is worth more exponentially in contrast to the means used to initially develop the traffic. With so many options and users suffering from information overload, user engagement is the cornerstone
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