The purpose of your website is to help market your business, and part of this is to create and reinforce its image. The end result is to look for typography that’s different enough to be distinctive, but without drawing undue attention to itself: it’s possible for your choice of fonts to ‘try too hard’ and undermine your professional image.
High quality fonts can be expensive, which is why so many websites use such boring and plain fonts
Typekit is an easy to use system that seeks to address this issue. Typekit serves font ‘on-the-fly’, thus protecting the intellectual property of the font designer. From small beginnings, the Typekit font library now includes hundreds of fonts including, most recently, a range of excellent quality Adobe typefaces.
Google Web Fonts aims to offer a similar service, but it’s range is still expanding.
Just for once, Internet Explorer was the pioneer of rich typography with its adoption of the @font-face CSS rule – in IE4, believe it or not. The @font-face style allows the browser to download and use fonts stored remotely, as opposed to any fonts preloaded on your computer or smartphone. It is now supported by IE (6+), Firefox (3.5+), Chrome (4+), Opera (10+) and Safari (3.1+).