E-marketing gives businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, it allows truly personalised marketing. Specific benefits of e-marketing include:
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Global reach – a website allows you to find new markets and trade globally for only a small investment.
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Lower cost – a properly planned and effectively targeted e-marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
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Trackable, measurable results – web analytics and other online metric tools make it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
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Personalisation – if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
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Openness – by having a social media presence and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
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Social currency – e-marketing lets you create engaging campaigns using different types of rich media. On the internet these campaigns can gain social currency – being passed from user to user and becoming viral.
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Improved conversion rates – if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, e-marketing can be seamless and immediate.
Together, all of these aspects of e-marketing have the potential to add up to more sales.
